Be selective with the data you collect, and move quickly when it tells you a story It’s said that all of the knowledge ever can be found online. Big...
It has to be more like the physical experience of shopping. If you were brave enough to shop online 20 years ago, you had a vastly different experience than...
Prevent data overload by letting your goals select what you measure If you’re a marketer, you know we live in a data-driven world. The Internet and has unlocked a...