Publication of the latest news.
August 30 | 13:55
Customer Insight and Other Voodoo: What it Takes to Turn Data into Action
Be selective with the data you collect, and move quickly when it tells you a story It’s said that all of the knowledge ever can be found online. Big...
August 25 | 14:11
What’s Next for the eCommerce Shopping Cart?
It has to be more like the physical experience of shopping. If you were brave enough to shop online 20 years ago, you had a vastly different experience than...
August 23 | 13:44
Engagement: When Does Tracking Reach the Point of “TMI?”
Prevent data overload by letting your goals select what you measure If you’re a marketer, you know we live in a data-driven world. The Internet and has unlocked a...