August 30 | 13:55
Customer Insight and Other Voodoo: What it Takes to Turn Data into Action
Be selective with the data you collect, and move quickly when it tells you a story It’s said that all of the knowledge ever can be found online. Big...
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August 23 | 13:44
Engagement: When Does Tracking Reach the Point of “TMI?”
Prevent data overload by letting your goals select what you measure If you’re a marketer, you know we live in a data-driven world. The Internet and has unlocked a...
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June 22 | 16:05
What’s Going to Happen to All the Data Being Tracked by IoT?
It’s the Internet of 1999 all over again Statistics make it clear. The Internet of Things (IoT) is gathering more data and using more devices, from more users, than...
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