Forget the Website for a Second: How is Your User Interface?
Customer service is a proactive blend of online and offline actions You’ve got a lot of ground to cover if you think that customer service is what kicks in...
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Responsive Web Development Means Nothing Without a Responsive Business, Product, and Attitude
Your user experience can’t be the only thing that’s customer-centric Not so fast, responsive-design wizard! The job’s not done. Your contribution is essential, but in terms of responsiveness, the...
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Customer Insight and Other Voodoo: What it Takes to Turn Data into Action
Be selective with the data you collect, and move quickly when it tells you a story It’s said that all of the knowledge ever can be found online. Big...
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What’s Next for the eCommerce Shopping Cart?
It has to be more like the physical experience of shopping. If you were brave enough to shop online 20 years ago, you had a vastly different experience than...
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Engagement: When Does Tracking Reach the Point of “TMI?”
Prevent data overload by letting your goals select what you measure If you’re a marketer, you know we live in a data-driven world. The Internet and has unlocked a...
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The Difference Between Mobile and Mobility: Why You Need to Know It’s Not the Same Thing
One provides infrastructure, and the other creates experience They share the first five letters. One’s an adjective. The other is a noun. They sound alike, but they’ve come to...
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What’s Going to Happen to All the Data Being Tracked by IoT?
It’s the Internet of 1999 all over again Statistics make it clear. The Internet of Things (IoT) is gathering more data and using more devices, from more users, than...
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Show, Don’t Tell: How Prototyping Sells Ideas
Digital technology has made prototyping a tool anyone can use Anybody who has ever taken creative writing class has likely bumped up against the “show, don’t tell” obstacle. What...
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5 Responsive Reasons Your Mobile Site Needs to Drive eCommerce
Mobile shoppers want responsive sites that take advantage of mobile screens ComScore says we’re past the mobile tipping point. We’re not just using our mobile devices to talk, more...
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