What Makes Responsive Technology … Respond?
A website that is truly responsive needs to be designed from the bottom up Since there are now more mobile internet users than desktop internet users, it’s more important...
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Communication, Ease, and Great Service: A Look at the Trends Driving the Future of eCommerce
What your business needs to improve the online shopping experience ECommerce businesses that make online shopping efficient – and a delight for every customer – always come out ahead....
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Customer Insight and Other Voodoo: What it Takes to Turn Data into Action
Be selective with the data you collect, and move quickly when it tells you a story It’s said that all of the knowledge ever can be found online. Big...
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What’s Next for the eCommerce Shopping Cart?
It has to be more like the physical experience of shopping. If you were brave enough to shop online 20 years ago, you had a vastly different experience than...
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Engagement: When Does Tracking Reach the Point of “TMI?”
Prevent data overload by letting your goals select what you measure If you’re a marketer, you know we live in a data-driven world. The Internet and has unlocked a...
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The Difference Between Mobile and Mobility: Why You Need to Know It’s Not the Same Thing
One provides infrastructure, and the other creates experience They share the first five letters. One’s an adjective. The other is a noun. They sound alike, but they’ve come to...
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What’s Going to Happen to All the Data Being Tracked by IoT?
It’s the Internet of 1999 all over again Statistics make it clear. The Internet of Things (IoT) is gathering more data and using more devices, from more users, than...
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Show, Don’t Tell: How Prototyping Sells Ideas
Digital technology has made prototyping a tool anyone can use Anybody who has ever taken creative writing class has likely bumped up against the “show, don’t tell” obstacle. What...
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What’s in Your Guide? Why Creating and Following a Style Guide is Your Brand’s Holy Grail
Think of it as a cookbook, with recipes that portray your brand What do you like about your favorite cookbook? Do all the recipes and ingredients work well together?...
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5 Responsive Reasons Your Mobile Site Needs to Drive eCommerce
Mobile shoppers want responsive sites that take advantage of mobile screens ComScore says we’re past the mobile tipping point. We’re not just using our mobile devices to talk, more...
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